The internet and the advent of online shopping has made it
easier and convenient – not to mention more efficient – to shop for a guitar.
Whether you’re looking for an upgrade, switching to electric
from an acoustic (or vice versa), or buying for the first time, buying a guitar
online is something that every musician should consider.
It frees you of the hassle of going through the process of
going to a lot of stores, trying various guitars and not being able to find what
you were looking for.
Not to mention that buying online can prove to be extremely
fruitful, as there are some great deals and some excellent (signature and rare)
guitars available online.
The following is a musician’s guide to buying a guitar
online. But before we get to that, let’s first consider some of the advantages
of buying online, as opposed to buying from a store.
Online or a Local Store: A Comparison
First off, buying online is more convenient, and for obvious
reasons. All it takes is a few clicks of the mouse and you’re the proud owner
of a brand-spanking-new Washburn or Jackson or <insert guitar brand of
choice here>. The guitar is delivered to your doorstep in a safe and sound
manner, and you end up saving precious time and gas in the process.
There there’s the fact that online stores usually have a
large inventory of guitars to choose from, especially stores such as Musician’s Friend, Guitar Center and GuitarGuitar. Musician’s Friend, for
instance, has an enormous inventory and selection of guitars – all brands, all
types, all kinds, all shapes and sizes and just about every guitar you can
think of. It is near-impossible for any store to be able to have such a large
range of guitars!
Its convenient to shop online – you can view the complete
range of guitar available in a store, search for a specific brand or type of a
guitar, and even filter and sort your search results by budget/price-range,
condition, ratings, deals, and condition.
Buying online is cheap. Online stores, as compared to a
physical, brick-and-mortar store, don’t need to pay salaries, rent or bills – which
means that their prices are often significantly less, as compared to stores. You
can therefore get some fantastic deals on new guitars on the internet, and get
some great savings in the process. Insider tip: You can save even more money if
you look for damaged or scratched guitars. Most of these guitars have minor
visual/aesthetic/cosmetic dents and bumps, but play and sound just like any
other model of the same guitar. A $949 ESP LTD Deluxe EC1000, with a small
scratch on the back of its body, for less than 500 bucks? I’ll take it!
Apart from new guitars, online stores also often offer a
huge selection of excellent second-hand or used guitars. There is a huge
selection of vintage, signature and rare guitars online, especially on stores
like eBay. If you spend some time, do a bit of searching and look around, there
is a high chance that you might just land a pretty sweet deal on the internet.
Not only are online stores well-stocked and provide tons of
options to choose from, they also feature updated inventories, as compared to
stores. As soon as Fender announces a new version of the Strat, chances are
that it’ll be up on all major online retailers out there, giving you the chance
to be able to grab it online almost immediately. Physical stores on the other
hand have to clear up old stock first – which could end up getting days or
months, depending on their inventory turnover rate – before they can bring in
new guitars.
Buying a Guitar Online: A Guide + Important Considerations
While buying online can be a tremendously fruitful experience,
as demonstrated using the points above, one of the biggest disadvantages of
doing so is that there’s no way of actually knowing how the guitar will
ultimately feel, play and sound once it’s in your hands. Therefore, make sure
that you know what you’re buying before hitting that checkout button. For
instance you’ll be safe and pretty much good to go if you’ve actually played
the guitar you’re getting. If not, it is important to try doing so, or perhaps
maybe even doing your research by determining which guitars suit your playing
and music style.
If possible, hit any of the local stores in your area to see
if they carry the models you’re interested in, and try playing it for a while. If
you live in a large city, locating a guitar store or a dealership shouldn’t be
much of a problem, but easier said than done in a small town or if you live in
a suburban area.
Make sure that you read up on reviews and ask around for
opinions. Usually, all major online retailers allow customers to leave feedback
for each instrument,; read these reviews extensively, and filter your search
results by customer rating – a guitar with 5 /5 stars and at least a few dozen
reviews probably means it’s a winner.
Whether or not you go ahead with buying an untested guitar
that you’ve not seen and are not sure sounds or plays like is totally your
call. The upside, however, is that most online stores offer a 24-48 hour return
policy; use this to test the guitar and play it in order to determine whether
if in fact it is the right instrument for you, or if it’s a dud. If you decide
on returning the guitar, you’ll be responsible for the shipment charges.
Another consideration when purchasing your guitar online is that
of shipping. While online retailers and their shipping partners tend to take
the utmost care with musical instruments, the fact is that your instrument will
always be at risk during the process of transit. The possibility of a guitar
getting damaged – either because of improper or inadequate packaging or rough
handling – will always be a risk.
So in Conclusion…
To sum it all up, here is a list of online guitar buying
pros and cons:
Pros: (a) immensely convenient, (b) can land you some great
deals, (c) gives you access to rare guitars, (d) a lot to choose from (e) an excellent
array of new and used guitars, (f) access to the latest and the greatest in the
market and (g) guitars are almost always cheaper to buy online.
Cons: (a) Can’t check a guitar for sound and feel, before
placing the order, and (b) shipping can be a risky prospect.
If you’re anywhere from being an intermediate guitar player
to an experienced, seasoned professional, you probably have a fair idea of what
you want and hence, should get your axe online. You’ll end up saving at least a
good amount of money in the process, and might even be able to score a sweet
deal on a vintage axe. However some folks still feel that it is important to be
able to play the guitar before shelling the greens. Totally your call!
Shipping of guitars on eBay is not so much a risky business any more as the risk is all on the seller. Any damage that is apparent but not in the description means that the guitar can go back and a PayPal refund forced by PayPal themselves.
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